I bet you all have heard about Korea’s iconic national drink, banana milk, right?๐๐ฅ
With its unique bottle shape and the sweet scent of bananas, it’s a familiar beverage that nearly every Korean has tried. Produced by the Korean food company Binggrae since 1974, banana-flavored milk has consistently been loved and has become a part of Korean culture. Now, itโs even capturing the hearts of fans worldwide.๐ซ
Maybe thereโs a possibility that banana-flavored milk could be registered as a national cultural heritage of Korea๐ฐ๐ท?
But did you know that the iconic jar-shaped milk comes in other flavors besides banana?๐
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@๋น๊ทธ๋
In addition to Banana Milk, thereโs ๐นBanana Milk Light, ๐นStrawberry Milk, ๐นMelon (Melona) Milk, and ๐นVanilla Ice Cream (Together) Milk, which are regularly released.
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@๋น๊ทธ๋
There have also been limited edition flavors such as ๐นToffee Nut Milk, ๐นVanilla Milk, ๐นMulberry Milk, ๐นTangerine Milk, ๐นLychee Peach Milk, ๐นPumpkin Sweet Potato Milk, ๐นCandy Bar(icecream) Milk, ๐นApple Cinnamon Milk, ๐นMilk Tea Milk, and ๐นHoney Milk. (Theyโve really covered all kinds of flavors!๐ )
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@๋น๊ทธ๋ YouTube
Letโs circle back to Banana Milk!
This year marks the 50th anniversary of Binggraeโs Banana Flavored Milk๐, and I thought itโd be fun to dive a little deeper into its history and charm.
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@๋น๊ทธ๋ @Korea Heritage Service
Binggraeโs Banana Flavored Milk is best known for its iconic jar-shaped bottle. When the product was first being developed, the team struggled with the bottle design until they visited a porcelain exhibition. There, they saw a ‘dalhangari(Porcelain Moon Jar)’ and were inspired to create the now-famous shape. The jar is a familiar and nostalgic symbol in Korea, resonating deeply with the Korean peopleโs cultural sentiments.๐ฐ๐ท
To celebrate the 50th anniversary of Banana Milk, Binggrae even launched a ๐special campaign inspired by this jar-shaped bottle!
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@๋น๊ทธ๋ Youtube
The classic Banana Flavored Milk bottle, which used to feature the familiar โBanana Flavored Milkโ text, was revamped as part of the 50th-anniversary campaign!
Consumers were invited to submit personalized phrases to be engraved on the bottles instead, allowing them to express their own creativity. After gathering entries, the most popular phrase was chosen and released as an actual productโผ๏ธ
So, what was the winning phrase? Drum roll, pleaseโฆ๐คฉ
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@๋น๊ทธ๋ Youtube
‘Simply, the Courage to Challenge! (๋จ์ง, ๋์ ํ ์ฉ๊ธฐ!)’
The phrase itself is a unique font, crafted by gathering the handwritten submissions of those who shared their “courage to challenge๐ช” and using AI technology to extract and stylize it. This one-of-a-kind font represents the courage of many. You can easily spot this special campaign version of Banana Flavored Milk at convenience stores, so FanWorkers, let it remind you to embrace your own courage to challengeโผ๏ธ
Did you know that Banana Milk is the top-selling item among foreigners at Koreaโs leading convenience stores (GS25, CU, 7-ELEVEN) last year? Whatโs even more interesting is that theyโre not just buying Banana Milk on its ownโ๏ธ.
Have you heard of Banana Milk Coffee? ๐โ๏ธ
Itโs a sweet drink made by mixing Banana Milk with convenience store coffee, and itโs been gaining popularity on social media. The combination of the sweet Banana Milk and the clean taste of coffee seems to be the secret to its popularity.
Let me share the Banana Milk recipe thatโs been going viral on SNS!
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If you’re craving something sweet and caffeinated, you definitely have to give this combo a try! ๐
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Youtube ยฉ๏ธLE SSERAFIM ยฉ๏ธBOYNEXTDOOR / IGยฉ๏ธho5hi_kwon
Banana milk is loved by everyone, young and old. Many FanWorkers may have already tried it, but if you haven’t yet, hurry to your nearest convenience store right now!
It’s perfect for a quick breakfast, and you definitely won’t regret it!๐
Author Jiyoon South Korea