©️ MU:DS official homepage
Have you ever visited a museum in Korea?
The experience of buying souvenirs at a museum is always special. In the past, museum shops only offered simple items like postcards or traditional souvenirs, but that’s no longer the case! Recently, the National Museum Cultural Foundation has released some truly eye-catching products. 🔥
Museums have now begun introducing trendy items that expand the scope of art and history beyond their exhibits and into everyday life. These practical, beautifully designed products blend tradition and modernity, offering a unique form of exhibition that is worth exploring.
The following products are especially popular among the MZ generation.
[MU:DS] is a brand created by the National Museum Cultural Foundation to enhance the identity of National Museum products. The brand regularly holds competitions to source innovative designs and products. After a selection process, winning entries are produced as official museum merchandise. MU:DS continues to release distinctive and fresh designs that have been gaining increasing popularity.
1.Tipsy Scholars Trio” Color-Changing Shot Glass Set (26,000 KRW)
©️ MU:DS official homepage
The “Tipsy Scholars Trio” Color-Changing Shot Glass Set was selected in the 2023 MU:DS competition and has become one of their best-selling products! When cold liquid is poured into the glasses, the faces of the scholars turn red, as if they’re drunk, due to thermochromic paint. This product is still available for pre-order even after a year, making it one of the most popular items!
2.Seokguram Light (46,000 KRW)
©️ MU:DS official homepage
The Seokguram Light is a recently popular item, selected in the 2024 competition. Seokguram is a temple built during the Unified Silla period and was registered as a UNESCO World Heritage site in 1995. This light helps soothe the mind and body with its warm glow, offering a sense of calm and relaxation.
3.Dokdo Chain Badge (12,900 KRW)
©️ MU:DS official homepage
The ‘Dokdo Chain Badge’ won first place in the 2023 MU:DS competition. The design emphasizes that Dokdo is part of Korean territory, using a chain to symbolize its connection to Gyeongsangbuk-do, the province it belongs to. The badge’s design also incorporates the original name “Usando,” showcasing its historical roots. The background of the packaging is written in English to explain the design’s purpose to non-Korean speakers.
Museum souvenir shops have now evolved from being simple gift shops to becoming places where art and history come to life in everyday products. Items that were once considered outdated or boring by the MZ generation now feel fresh and cool. Personally, I can’t resist these products, and my shopping cart is already filled up! 🛍️
Next time you visit a museum, take the opportunity to explore these products from MU:DS and gain a deeper understanding of Korea’s rich history and art. The official website is currently offering online sales, so make sure to check it out if you’re interested! ✅
The source: MU:DS official homepage
Author mungi South Korea
