How Korea’s Top Beauty Store is Making K-Beauty Accessible for Everyone
K-beauty is no longer a secret.
From serums to sunsticks, the world has fallen in love with Korean skincare and makeup—and no place showcases this better than Olive Young, Korea’s most popular health and beauty store.
Whether you’re a local or a traveler, Olive Young is the go-to spot for discovering the latest trends, cult-favorites, and exclusive deals. Here’s everything you need to know to shop like a K-beauty pro.
1. What is Olive Young?
Founded in 1999, Olive Young is the largest health & beauty store chain in South Korea. With thousands of locations nationwide and a global online store, it serves as the ultimate hub for skincare, makeup, health supplements, and lifestyle goods.
For foreigners in Korea, it’s the most accessible place to experience K-beauty firsthand.
2. Shop Smart: What are “Only at Olive Young” and “All Young Picks”?
Two tags you’ll see everywhere:
- “Only at Olive Young (오특)”: Products exclusively sold at Olive Young, often created in collaboration with K-beauty brands.
- “All Young Pick (올영픽)”: Curated best-sellers and staff-recommended products that reflect real-time trends and customer reviews.
These labels help you identify must-try items—even if you’re new to K-beauty.
3. When to Shop: Don’t Miss Olive Days and Sale Events
Olive Young is famous for its Olive Days (올리브데이), held monthly—usually around the third week. During this time, membership holders get up to 50% off select products.
Other big sales include seasonal mega sales, Black Friday, and New Year promotions.
Pro Tip: If you’re visiting Korea, plan your shopping around Olive Day—you’ll save big!
4. The Membership Advantage
Joining Olive Young’s membership (with your passport!) is easy and free.
Benefits include:
- Exclusive discounts during Olive Days
- Birthday coupons
- Points for every purchase
- Early access to new products and events
Even short-term visitors can sign up at any store counter.
5. What’s Hot Right Now in Olive Young?
Current international favorites include:
- Beauty of Joseon Sunscreen
- Mediheal Sheet Masks
- Torriden DIVE-IN Serum
- Peripera Ink Velvet Tints
- Dr.G Red Blemish Cream
Ask a store staff or check the bestseller zone for what’s trending each month.
6. Bonus: Olive Young Global for International Fans
Can’t make it to Korea? No worries.
Olive Young Global ships internationally with curated collections for overseas fans. They even offer English customer service and K-beauty starter kits.
K-Beauty is more than skincare—it’s a lifestyle.
And Olive Young is the best place to explore that lifestyle, whether you’re on the streets of Seoul or shopping from your sofa abroad.
📷 : Photo courtesy of Olive Young Official Online Mall
