Last weekend, I had the pleasure of having lunch with our Fanwork Global Ambassadors. Unfortunately, one of our friends couldn’t…

K-pop fandom platforms can be divided into platforms led by entertainment companies, such as Weverse and Bubble, and areas that…

K-pop fandom culture has its own strengths and weaknesses.Compared to other fandoms, it has strong cohesiveness and engages in various…

Fandom activities also begin with acknowledging the existence of one’s own favorite (called ‘choeae’ in Korean) that is different from…

The reason why K-pop is loved by many people around the world, including Gen Z, is because K-pop’s unique creative…