Why the fandom are still called “Unpaid Creators”
K-pop fandom culture has its own strengths and weaknesses.Compared to other fandoms, it has strong cohesiveness and engages in various…
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The fandom economy evolves and grows based on the fandom’s needs and the creative activities that respond to those needs.
Fandom activities also begin with acknowledging the existence of one’s own favorite (called ‘choeae’ in Korean) that is different from…
Why are we targeting K-Pop Fandom Market
The reason why K-pop is loved by many people around the world, including Gen Z, is because K-pop’s unique creative…